Digital You: Real Personal Branding in the Virtual Age
In many societies, one’s professional fate is decided by the tribe, the family. However, one is increasingly thrown back into ‘How can I develop my own voice and niche from where I can operate’? Is there something like an individual signature? Perhaps not, but I do believe in skills, in small steps, working on various projects at the same time with... See more
Jess Henderson • Digital Lockdown with Geert Lovink —
What is the value of your brand in your life? Why is branding important to you? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What will change for you once your brand has been successfully established? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What value does your brand add to
... See moreNoam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
- Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisions. 6. Encourage us to respond to customers instead of react to the marketplace. 7. Attract customers who want to support businesses that reflect or represent their valu
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Go back to the identity section: are you able to deliver consistently the things which you identified which make you special? If not, what are the 1 – 3 things that people always say about your work / what you do? 1.………………………………………………. 2.………………………………………………. 3.………………………………………………. Watch the talk by Simon Sinek on “How great leaders inspire action” to
... See more