Digital Trackers
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Digital Trackers
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Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Imagine if you could tell not just how many people were visiting your website (your traffic) but for each individual visitor you could tell where they came from (both on the internet and geographically), what browser and operating system they were using at the time, what keywords they used to find your site and on which search engine, the page they
... See moreCalvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
It becomes something of a Faustian bargain, because our online habits and behaviors are carrion for tech vultures. As we scroll, they feast
The New Pornographers — THE BITTER SOUTHERNER
The Internet, though, is a world of abundance, and there is a new power that matters: the ability to make sense of that abundance, to index it, to find needles in the proverbial haystack. And that power is held by Google. Thus, while the audiences advertisers crave are now hopelessly fractured amongst an effectively infinite number of publishers, t... See more
Stratechery • Amazon Cuts Affiliate Marketing, Google Versus French Publishers, Streaming Services and Movies
But in the age of ✨ networked computing ✨, this individual model of privacy just doesn’t scale anymore. There are too many exponentially intersecting relationships for any of us to keep in our head. It’s no longer just about what we tell a friend or the tax collector or even a journalist. It’s the digital footprint that we often unknowingly leave i... See more
