Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)

Adobe, Amazon, GE, Goldman Sachs, Mastercard, the

Using traditional data has led to a status quo where acquiring customers is the primary goal. The creation of tailored experiences doesn’t get enough attention, resulting in lower conversion and wasted advertising dollars.

Many newspapers and magazines uprooted their business models when they went digital, for example, not because they found a better way to advance their Cause but because they were forced to make the change in the face of a changing world. Though necessary to stay alive, that kind of change rarely inspires the people inside the organization or reigni

managing the digital transition and