Saved by Ted Glasnow
Ways to differentiate your product
Seven ways to differentiate your product:
1. Be the cheapest
2. Be the highest quality
3. Be the most convenient
4. Be the safest
5. Sell a proprietary product
6. Sell something that makes people feel great buying
7. Focus on a niche underserved market... See more
On the chart, the “good” axis can include any attributes that customers typically value: quality workmanship, good aesthetics, low price, high functionality, ease of use, speed, power, style, and so on. These are the qualities on which most offerings compete. The “different” axis is for any attributes that make an offering, well—different.