Ways to differentiate your product

On the chart, the “good” axis can include any attributes that customers typically value: quality workmanship, good aesthetics, low price, high functionality, ease of use, speed, power, style, and so on. These are the qualities on which most offerings compete. The “different” axis is for any attributes that make an offering, well—different.

In general, there are five ways that an individual firm can build sustainable competitive advantage: 1. Creating real product differentiation through superior technology or features 2. Creating perceived product differentiation through a trusted brand or reputation 3. Driving costs down and offering a similar product or service at a lower price 4.

Differentiation just takes creativity. Look around and find some object. If you were selling that object, how would you differentiate it?