Different: Escaping the Competitive Herd
When the functional differences are negligible or hardly exist—for example, in terms of price or quality—there is a requirement to create an emotional difference.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high
... See moreKat Cole • Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts
to replace the first one when its benefits inevitably trail off. Of course, these are contradictory goals. The creator of a Purple Cow enjoys the profits, the accolades, and the feeling of omniscience that comes with a success.
Seth Godin • Purple Cow: Transform Your Business by Being Remarkable
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau