Dieter Rams
Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
Graphic designer and painter Paula Scher on how to make something great:
"Less is more and more is more. It's the middle that's not a good place."
"Less is more and more is more. It's the middle that's not a good place."
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Chip Heath • Made to Stick: Why Some Ideas Survive and Others Die
John Maeda, President of the Rhode Island School of Design, says, “Simplicity is about subtracting the obvious and adding the meaningful.”