
Design is compromise

These problems illustrate a common product development quandary. People who love tech gadgets want new products that do cool new things. This creates the customer demand that gives product developers like me incentive to add new features. Yet none of us wants these products and features to be confusing, to lead us astray, to drive us down a softwar
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
These problems illustrate a common product development quandary. People who love tech gadgets want new products that do cool new things. This creates the customer demand that gives product developers like me incentive to add new features. Yet none of us wants these products and features to be confusing, to lead us astray, to drive us down a softwar
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
To design is to make decisions for others. Because it involves an exchange of power, however slight, design is best understood as a moral pursuit.
Zack Bryant • Moral Design — Journey Group
the easiest thing to do in a product is add a feature. People new to design tend to see the world of product as a set of features to build more than an experience to balance, and they rush to add things until they paint themselves in a corner with an encumbered experience that lacks a cohesive purpose. Balancing and integrating takes a lot more eff... See more