Deconstructing Zara's strategy

If e-commerce took away the need to go to a physical store to browse, try on and buy clothes, social commerce removes the need to permanently own them. The total resale market is expected to double in value to $51 billion in the next five years, according to a report from ThredUp. Traditional retail operates on product newness and seasonality. In c... See more

Shein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more

In the media and entertainment sector, this growth strategy allowed Netflix to create a global market made out of niche taste communities. Thanks to personalization, Netflix is able to reach the mass audience while keeping product differentiation in its entertainment portfolio. Just as my Netflix is not the same as yours, a single mass fashion bran... See more