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Deconstructing Zara's strategy
In 2021, the British Fashion Council’s Institute of Positive Fashion addressed the impact of the fashion industry. Their top key target outcome? Reduce the volume of new physical clothing.
good on you • Degrowth: The Future Fashion Could Choose
The successful fashion brand Zara does not run its factories at full capacity; it reserves 50–85 percent of its own factories so that it can be responsive to trends in midseason. The company can get feedback from its stores as to what is selling well and then use the extra capacity to make more of those pieces.