How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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Web3's potential lies in its ability to work with and for culture. In this way, we must enable our products to both shape and be shaped by our collective narratives, values, and dreams. For web3 to achieve widespread adoption, it must transcend its role as a mere technological innovation and become entirely entwined with the development of culture.