Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt

We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks. As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods.

Blockchain technology will enable this vision. Virtual worlds and economies will be owned and controlled by creators and consumers. Non-fungible tokens (NFTs), DeFi, social tokens, decentralized autonomous organizations (DAOs)—all are central components of this future.