Daniel Schmidt on LinkedIn: "Flat metrics dashboards" are profoundly limited. After companies adopt… | 14 comments

Figure 3-26 shows a great example, the What’s Changed report in ClickTracks. Figure 3-26: What’s Changed referrers report from ClickTracks Anyone can tell you what your top referrers were this month or last month. The ClickTracks report shows you what you should care about: referrers that rose in their importance this month and those that went down

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despite the incredible shift of data to cloud services (improving accessibility/latency) and the venture-fueled explosion of the "Modern Data Stack" over the past 5y, the vast majority of companies are still... not very good at working with their data to make business decisions

Most data-driven companies leverage business intelligence tools like Looker, Tableau, and Superset to track key KPIs. While these operational systems can proactively send alerts when a metric passes a certain threshold, the analyst still needs to drill down into the details to determine why the KPI changes. Diagnostics are still fairly manual.

sufficiency models”—defined as all the information needed to manage the business in seven key domains—are included in two major decision environments. One, called the Decision Cockpit, is present on over fifty thousand desktops at P&G. Another environment, called the Business Sphere, is used for management decision making in groups, and feature

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