“We know that discovery is one of the core benefits that we provide to people. If we can get you to discover one new item of content that you absolutely love every single month, we’re pretty sure you’ll remain a user or customer with us for a very long time.."
With a film, you know it’s not reality (no matter how real it feels). With a podcast, or something similar, it feels so real, that it’s as if you’re in the room with the conversation participants.
“The reality is we’ve seen very few examples where this has worked. The exception is with the large platforms – Apple, Google, and to an extent, Facebook.”