“The fundamental thing that Linear did differently was this idea of being highly opinionated,” she says. “They understood that, the truth is, most companies have no idea what the right software development process is,” Zhan says. “The subset who do would much prefer focusing on building their product than dedicating time to shaping this process—cu

However, in technical markets, you’ll be hard-pressed to build a mailing list of developers. Developers tend to stay away from things that clog their inbox, typically opting for RSS feeds instead. But do not be fooled; for the rest of the world email is by far the better way to communicate with your audience.