Customer math for a new business
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Customer math for a new business
Nothing will be more profitable for you than generating good customers and keeping them forever. You are much more likely to create clients if you turn them into customers first.
Taylor A. Welch • The Wealthy Consultant: Confessions of a 9-Figure Advisor
activity-based costing to allocate costs to each customer or customer segment.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Find out the cost to serve each customer and the revenues associated with each customer for a given period. Do the subtraction to get profit for the customer and sort the customers based on profit.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
How much does it cost to acquire each customer through this channel strategy? How many customers are available through this channel strategy? Are the customers you are getting through this channel the ones you want right now?