Customer math for a new business
seths.blog
Customer math for a new business
" an honest assessment of customer acquisition cost looks at the length of your sales cycle, how many customers are truly new customers (as opposed to returning customers), and the total costs and resources required to support marketing efforts that lead to new customer acquisition. "
Andrew Chen • How To (Actually) Calculate CAC at andrewchen
For starters, how much can you earn from a newly acquired customer down the line, and how much can you afford to spend to acquire that customer?
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
how much does it cost the firm (on average) to acquire new customers, and how much is it spending (on average) to retain its existing customers?
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Payback Period on Customer Acquisition Costs