Customer Analytics For Dummies

the future, customer acceptance, better data collection mechanisms, and sanity in complex customer variables will ensure that we can finally deliver on the analytics promise that lives in the data.

understanding the customer across all channels and interactions, and presenting consistent, appealing offers to well-defined customer segments.

These tools help users figure out at their own pace what the right product is for their company. These decision support tools are extremely valuable to TI, and hence tracking their usage helps TI understand if the cost of the tools is worth it. By marrying sessions where tools usage resulted in Conversions (ordering samples, downloading product spe

on customer-oriented analytical applications involving personalization, ad and e-mail targeting, and search engine optimization.