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Curated: Expert Shopping Advice, Online
In a world deluged by advertising, it's hard to know who to trust. Can you trust the products on marketplace or online stores? Most of these companies are advertising platforms now. To find a reliable product review, I usually have to do a huge amount of research myself. A dream of mine is to browse the internet and see product information embedded... See more
Aashay Sanghvi • Five Startup Ideas #002 | The Generalist
Unlike traditional e-commerce journey, which starts from a massive menu of options, the feed starts from popular SKUs. How does this happen?
Ana Andjelic • Intro to community commerce

That’s where Curated comes in: it’s an expert-driven commerce platform that leverages category experts to guide shoppers to the right products. Today, it’s focused on adventure sports like skiing, cycling, golf, fishing, and camping and hiking, but has an expansive future plan encompassing all specialty retail categories.