Cultural Transmission In the Internet Age

The fact that internet is vast, uncharted territory—anyone can take a hold and move culture—means that culture is becoming more diverse.

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more