Crypto design challenges

9. You must prioritize user security, because with every transaction there are funds at stake. Security is paramount in the space because all transactions stem from the same place: the web3 wallet.

That said, the web3 experience still remains complex and confusing to all but the most technical or committed. By baking money into the protocols themselves, web3 has been able to bootstrap demand further ahead of user experience than the paradigms of the past, but that won’t be enough to cross the chasm.

3. You have to focus on perfecting the details rather than expanding features.The UX tends to be either a commodity, like a simple token swap two-field design that Uniswap pioneered, or out of your control if gas fees are high and transactions are slow. So the few details you control really matter. Instead you must rely on qualitative information l... See more

10 lessons from the past year

1. There has to be value: product market fit, there must be fundamental value for users


2. Web3 and crypto are not consumer friendly: people want problems addressed regardless of labels or terminology — " Crypto will scale when the technology becomes the invisible enabler of what consumer actually care about "


3. Incentive desig

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