Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
Geoffrey A. Mooreamazon.com
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
How to identify your invisible asymptotes
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more
Eugene Wei • Invisible Asymptotes
What skeptics are struggling to point out is that new systems, for the most part, don’t deliver on the promises that were made at the time of their purchase. This is not to say they do not end up delivering value, but rather that the value they actually deliver is not often anticipated at the time of purchase. If this is true—and to some degree I b
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
There is no way for a product to stand out and win unless its entire go-to-market engine is carefully coordinated and it holds a clear market position. That's product marketing.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Nowhere is this better seen than in the transition between visionaries and pragmatists. If there are to some extent minor gaps between the other adoption groups, between visionaries and pragmatists there is a great—and to a large extent, greatly ignored—chasm.