Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

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The Innovator's Dilemma

Clayton Christensen

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Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes

Tarang Shah • 1 highlight

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 34 highlights

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