It’s critical to start with the right set of early customers to kick off all the self-reinforcing growth cycles we’ve discussed above. You have to start by knowing who your best early customers will be — for productivity/collaboration companies that’s often knowledge workers on remote and distributed teams, and often engineers.

back a really strong team so I can live more of my life. I’ve struggled to find really crackerjack distributors—they are critical to going from a $1-million-dollar company to my vision, which is $10 million within the next two years. So my challenge is identifying the winners—the right people to get on board. And if you need widgets, you can find u

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