♦️ Crispin Porter on the difference between sales and marketing - Product Gems

Cannon-Brookes draws a distinction between “products people buy” and “products people are sold”—and he prefers the former.

Ross: I thought marketing was something that required a degree and formal experience. It turns out that marketing is just making the product good enough that people spread it on their own, and giving them ways to do that. It's a lot easier and more natural than I thought it would be. Now I can't stand meeting with professional marketers who try to

Used carefully, trends can help customers understand why your offering is something they need to pay attention to right now. It’s easy to confuse market categories and trends, but they are not the same thing. Market categories are a collection of products with similar characteristics. Trends are more like a characteristic itself, but one that happe