Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Managers of creative companies must never forget to ask themselves: “How do we tap the brainpower of our people?”

I believe that we all have the potential to solve problems and express ourselves creatively. What stands in our way are these hidden barriers—the misconceptions and assumptions that impede us without our knowing it. The issue of what is hidden, then, is not just an abstraction to be bandied about as an intellectual exercise. The Hidden—and our ackn

If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.