Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmullamazon.comSaved by sari
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Saved by sari
Ed Catmull • 2 highlights
amazon.comWhile the allure of safety and predictability is strong, achieving true balance means engaging in activities whose outcomes and payoffs are not yet apparent. The most creative people are willing to work in the shadow of uncertainty.
Managers of creative companies must never forget to ask themselves: “How do we tap the brainpower of our people?”