Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmullamazon.com
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
While the allure of safety and predictability is strong, achieving true balance means engaging in activities whose outcomes and payoffs are not yet apparent. The most creative people are willing to work in the shadow of uncertainty.
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Control is why brains are on constant alert for the unexpected. Unexpected change is a portal through which danger arrives to swipe at our throats. Paradoxically, however, change is also an opportunity. It’s the crack in the universe through which the future arrives. Change is hope. Change is promise. It’s our winding path to a more successful tomo
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