For most people, creativity is a serious business. They forget the telling phrase “the play of ideas” and think that they need to knuckle down and work more. Often, the reverse is true. They need to play. —JULIA CAMERON

How many great ideas are actually generated in meeting rooms, under strip lighting, with a whiteboard and a manager demanding we ‘brainstorm’? Very few. It’s why so many great ideas end up on the back of envelopes or beer mats, because they arrive when people are relaxed, with others, in a more playful mood, and the ideas just flow when we least ex