Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
I’ve given a name to this continuing progression of demo ➞ feedback ➞ next demo: creative selection.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
The Newton group was more like a startup at the time, and so for once I was able to execute some of the ideas we’d had in the design group. It wasn’t until Jobs came back that what we were trying to do got any traction outside of the Newton group. DOUG SATZGER, industrial design creative lead (now vice president of industrial design at Intel) We wo
... See moreMax Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Janoff came up with a simple apple shape in two versions, one whole and the other with a bite taken out of it. The first looked too much like a cherry, so Jobs chose the one with a bite. He also picked a version that was striped in six colors, with psychedelic hues sandwiched between whole-earth green and sky blue, even though that made printing th
... See moreWalter Isaacson • Steve Jobs
imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely mode... See more