Creative Commandments, Good Conversation Starters, Small Kindnesses, an Interesting Pricing Experiment
startupy.substack.com
Creative Commandments, Good Conversation Starters, Small Kindnesses, an Interesting Pricing Experiment
ZERO TO ONE: THE FUTURE OF PROGRESS
Peter Thiel, Blake Masters • Zero to One
WHAT’S THE BIG IDEA? You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.
David Ogilvy • Ogilvy on Advertising
Success comes from persistently improving and inventing, not from persistently doing what's not working.