Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Helen Blakeamazon.com
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
The SPACE model: Support & Success : Your members answer support questions and teach others how to use your product, resulting in reduced support costs and customer expansion.Product: Members offer feedback and ideas for improving your product offering. Acquisition: The community drives awareness, leads and prospects. Contribution: The co... See more
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
A product-centric manager asks, “How can I sell more?” A person concerned with WTP wants to see her customers clap and cheer. She will seek ways to improve customers’ experience even after they have committed to a purchase (figure 4-1).
Felix Oberholzer-Gee • Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
The most profound of these is the change in focus from internal return on investment (ROI) to external customer value, which is fundamentally a change in perspective and your gut-level basis of decision making.
David Robinson • EDGE: Value-Driven Digital Transformation
How can we really add value to the customer?