Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Unsurprisingly, finding out who your users and customers are gets to the core of your business value. Mapping this value allows you to determine the best metrics to measure your business.
Martin Eriksson • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
KEY TAKEAWAYS Your customers are the most important people in your business. Keeping them happy—serving them, creating world-class experiences, overdelivering on what you promise, and always innovating for their benefit—is your primary role. Customer service and fulfilment are critical marketing functions. It’s the “marketing after the marketing” t
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Articulating value takes the benefits one step further: putting benefits into the context of a goal the customer is trying to achieve. Value could be “photos that are sharp even when printed or zoomed in,” “a frame that saves you money on replacements,”
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
you can see from the picture, there are four primary drivers of value. Two of the drivers (on top), you will seek to increase. The other two (on the bottom), you will seek to decrease. (1) (Yay) The Dream Outcome (Goal: Increase) (2) (Yay) Perceived Likelihood of Achievement (Goal: Increase) (3) (Boo) Perceived Time Delay Between Start and Achievem
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