Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
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Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
- In this exclusive interview, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change. As you’ll note, none of them require a big budget or huge team — just supercharged attention to detail.CONSISTENCY IS EVERYTHING - Invest the time to clearly articulate a set of standards fo... See more
First Round Capital • This Brand Strategy Can Make Your Startup Look Bigger Than It Is
Good brands are authentic, focused, and consistent.
Meredith Bryan • If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You
