Core Is the New Chic

The pace of these microtrends now matches that of fast fashion, or what’s now known as “ultra-fast fashion,” where digital shopping platforms like Shein can design and produce new styles in a matter of days to reflect what’s trending online. When a certain style or product goes viral on TikTok, that item will often be sold out by the time the video... See more

Gen Zs reject the sterile, constrained online identities encouraged by older social platforms in favor of more customized forms of online expression.

Thanks to the Internet and its numerous influence networks, products across categories are now more susceptible to trends than to individual preferences. A show becomes popular because a lot of people watch it, and it’s entirely possible that a big chunk of the show’s audience does it not because it reflects their interests or values, but because e... See more