Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
Jim Edwardsamazon.com
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
KEY TAKEAWAYS Your list is the most important asset in your business—but never forget that your list is made up of real people. Think of them like family members who deserve your love and respect. Follow the 40/40/20 rule, which says 40 percent of a campaign’s success relies on the list selection, 40 percent on the offer, and 20 percent on the crea
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
interesting headline that contains some relevance, self-interest, and emotion.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
In print advertisements, your headline is the most important element. The other day I saw one headline produce five times as many orders as another. If your headline promises your strongest and most distinct benefit, you are on your way to success. Good photographs of your product cost more than bad ones, but they also sell more. When you want to s
... See moreDavid Ogilvy • Ogilvy on Advertising
your headline achieving all three of its goals: 1) telling the reader what this piece is about, 2) whether it’s for them, and 3) whether the PROMISE is worth their time. The way I write and rewrite headlines is I first try to say whatever it is I’m trying to say, in as many words as I need to say it.