Converge: Transforming Business at the Intersection of Marketing and Technology
Data and analytics mattered much more online than having a great team of human merchants. There was a great story in the “Everything Store” about how the algorithms outperformed the human editors that Amazon employed in their book section. A culture of relentless A/B testing and data driven decision making was essential to online success.
Gavin Baker • Why category leading brick and mortar retailers are likely the biggest long term Covid…
Scott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
Friction - People getting comfortable working with DSPs making harder to move budgets later on.
Sriram Krishnan • Andrew Bosworth on FB ads
Established brands and products will see an uptick in customer loyalty/retention. Their job becomes less about convincing the customer to stick with them and more about ensuring that if the customer comes asking for Billy’s Fizzpop, Billy’s Fizzpop is on the shelf — lest the out-of-stock replacement algorithm suggests Doctor Jimbo’s Diet Swish inst... See more