Converge: Transforming Business at the Intersection of Marketing and Technology

Similarly, the Arduino movement is coupled with code-sharing sites such as GitHub and others, enabling the digital logic for creating new objects.

Media planning and buying need to be less about the media outlet and more about the marketer.

Seeing the creative process evolve in real time kept interest levels high throughout the campaign, which is extremely important during a product launch.

you already have technology that you believe can help make better use of your segmentation and content delivery, we encourage you to bring in an outside advisor to assess areas of opportunity.

organization. The broad shift is toward personalization, using data to get as close as possible to what your consumer wants.

believe that successful brands use data to drive decision making.

To see good examples, look to the blog Boing Boing, or BrainPickings, the site run by Maria Popova that provides a stream of smart,

That traditional environment, he wrote, “is characterized by low asset utilization, a fragmented demand for resources, duplicative systems, environments which are difficult to manage, and long procurement lead times.”

Marketers often don’t know how to buy tech. They don’t know how vendors and pricing works.