Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Teresa Torresamazon.com
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
It's so tempting for product teams to immediately slip into an enumeration of all the features they plan to build, with little real thought into the actual benefits for our customers. This technique is intended to counter that and to keep the team focused on the outcome, not the output.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
High-level insight
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team ... See more
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team ... See more
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
Before we jump into the alternative, however, we need to remind ourselves that roadmaps have existed for so long because they serve two purposes, and these needs don't go away: The first purpose is because the management of the company wants to make sure that teams are working on the highest‐business‐value items first.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
