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Content Used to Be King. Here’s What’s Next
The Internet and the connection economy turn the economics of mass on its head. It’s now cheaper and more efficient to make edgy, amazing products for the weird edge cases (who are listening and talking and who care) than it is to push yet another average product onto the already overloaded average people in the middle of the curve.
Seth Godin • The Icarus Deception: How High Will You Fly?
The ‘Community Everywhere’ Era Has Arrived: Don’t Waste This Opportunity
feverbee.com
- Connect local communities. “If you have local organizers who were hosting local events, we’re seeing that many of those local organizers can switch to virtual events as well.
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
‘Experiences’ include interacting directly with the creator, the content and the community, and standing out from the crowd.