Content (The MIT Press Essential Knowledge series)

History books are ink on paper. They are linear narratives with beginning and ends. They are stories created from archival documents and from other books. Network culture, not really into that. Network culture differs from literary culture in a great many ways. And step one is that the operating system is an unquestioned given. The first thing you ... See more

Though we may not always realize it, every piece of content involves a series of transactions, a string of exchanges.

The sheer volume of information available puts a lot of pressure on the speed of communication. Creative content must be understood instantly, otherwise there is no traction. The paradox of this output is that it must be familiar and uncomplicated, but also astonishing and new.

"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more