Content Strategy for the Web
Not everything currently on your homepage deserves to be there.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
This stems from the structure of the web — it’s a tangle of links, a jumble of interconnected ideas. It fractalizes our attention, nudging us to leave fragments of our mind trapped in open tabs like a thousand tiny horcruxes — open loops feeding off our attention until they wither away, replaced by our latest distraction.
There’s a bottleneck here:
... See morethesolarmonk.com • A Spacebar for the Web
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
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