Consumer Technology Is Alive and Well

Beyond the above five reasons, there’s also the possibility of new technologies and media that drive enormous opportunity — voice and audio-based social networks; opportunities on top of newly ubiquitous platforms such as Zoom*; artificial intelligence with models such as GPT-3; mainstream adoption of Bitcoin and other cryptocurrencies; CRISPR, mRN... See more

Consumer behavior is never done or satisfied. One of the great things about brands is that magical products or platforms or experiences can delight customers in new ways and create new categories or behavior shifts. This is hard but history shows us it happens repeatedly so buckets are never finished.

There are massive recent success stories that illustrate the above four points.

Consumer and enterprise are increasingly blurring together.

Covid-19 has been an accelerant for consumer technology startups.

Large categories of consumer spend need reinvention through technology.

Here are five reasons for why the 2020s will be an incredible decade for consumer businesses: