(1995-2010) Buy Microsoft Office '09 for $100(2010-2020) Rent Microsoft Office Suite for $9.99 / month(2020-????) Own access to Microsoft Office Suite for holding 200 OFFICE tokens. 

On the weekend I ordered an Uber and realised that what used to be the standard ride is now more expensive than a cab, and the new standard ride is slower and smaller than a cab.

I then went home and tried to log into Netflix but couldn’t do so because my kids were watching it in another room, and my plan no longer supports multiple sign ins, even a... See more

Unlike in the early days of the internet, consumers are now willing to pay for higher quality offerings, driving demand for CSS offerings.