Gp Bullhound Consumer Subscription Software Update Aug 2019 PDF

Unlike in the early days of the internet, consumers are now willing to pay for higher quality offerings, driving demand for CSS offerings.

Consumers are adopting the model after becoming comfortable with Netflix and Spotify as the “Pioneer” CSS services. Now consumers are expanding their purchases to capture better experiences in broad and exciting new verticals including family communications, travel, exercise, hobbies and religion.