Conspicuous Consumption and The Era of Excess // Book Summary of 'Luxury Fever' - Right Attitudes
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Conspicuous Consumption and The Era of Excess // Book Summary of 'Luxury Fever' - Right Attitudes
It sounds a little silly, but making high earners feel better in just about every part of their lives will be a major source of job growth in the future. At some point it is hard to sell more physical stuff to high earners, yet there is usually just a bit more room to make them feel better. Better about the world. Better about themselves. Better ab
... See moreWe often attach value to things simply because they're hard to get. People will be more attracted to a painting if it costs $3 million than if it costs $3. The price becomes a feature of the product in that it allows the buyer to signal affluence to others.