Conspicuous Consumption and The Era of Excess // Book Summary of 'Luxury Fever' - Right Attitudes

Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.

Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.

Significance - Owning something c... See more

Luxury beliefs have, to a large extent, replaced luxury goods.