Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.

Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.

Significance - Owning something c... See more

In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL