The result is a dynamic in which platforms exercise near-autocratic control over the creators that frequent their platforms. YouTube can demonetize high-profile creators at will. TikTok can ban its biggest stars indefinitely. Apple determines who gets to live in its App Store, and OnlyFans can dictate the morality of their creators to appease their... See more

However, the big question is their cost structure. For each publication, they take 10% of the subscription revenue. At the beginning of a publication's life, this is reasonable. Maybe even a steal. But once a writer builds a business that makes hundreds of thousands of dollars a year, what’s stopping them from moving to another platform like Ghost ... See more