If you make the choice of reading classic literature every day for a year, rather than reading the news, by the end of that time period you’ll have a more honed sensitivity for recognizing greatness from the books than from the media. This applies to every choice we make. Not just with art, but with the friends we choose, the conversations we have,

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• What would business and marketing look like if they were  intrinsically enjoyable  for creative people?


• What would an online business look like if it contributed to maximal human flourishing, both for the creator and their customers?


• How can I maximize the amount of  aliveness  in everything I do in my business, marketing, and cre

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