Conquer Your Rebrand
When customers encounter a product they have never seen before, they will look for contextual clues to help them figure out what it is, who it’s for and why they should care. Taken together, the messaging, pricing, features, branding, partners and customers create context and set the scene for the product.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
blog.intercom.comblog.intercom.comThe purpose that you articulate and demonstrate is the framework they’ll use to make judgment calls about the consistency of your vision and execution. Leaders understand that these times crop up regularly and they embrace them as ideal junctures to speak into a void.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
The sense of empowerment comes from making decisions and feeling good about them. By giving organizations a consistent visual and verbal voice, we can help them to regain trust.