Conquer Your Rebrand
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 34 highlights
amazon.com
- Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisions. 6. Encourage us to respond to customers instead of react to the marketplace. 7. Attract customers who want to support businesses that reflect or represent their valu
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
If the answer is outside of our product, where is it? A higher purpose or brand-promise that our customers buy into, aside from the product? Is that because we are good at communicating how we make the world better, or because our customers are “rooting for David against Goliath,” or how our culture is special, or because our brand is distinctive (
... See moreJason Cohen • Extreme questions to trigger new, better ideas
What do you stand for? Where are you headed and why? What’s been the making of you? What will make your career or company great?