
Conquer Your Rebrand

What are the deliverables and when will you get them? Are there key milestones you should know about and prepare for? How should you involve larger stakeholders into the process without wrecking the timeline?
Bill Kenney • Conquer Your Rebrand
Remember the definition of a brand is predicated on feeling.
Bill Kenney • Conquer Your Rebrand
here’s a tip: Specialists have great partnerships with other specialists.
Bill Kenney • Conquer Your Rebrand
satisfaction you gain from monumental activities (climbing mountains) boil down to how much attention we give to the small steps along the way.
Bill Kenney • Conquer Your Rebrand
she’s not taking time to guide you through this new experience. She never stops by your workstation to ask if you’re confused or to clarify various reasons behind different decisions.
Bill Kenney • Conquer Your Rebrand
Do their company values align with ours?
Bill Kenney • Conquer Your Rebrand
I would never have said this back when we started our agency. Back then, my design background blinded me into believing that everything revolved around pixels. Thankfully, I’ve matured
Bill Kenney • Conquer Your Rebrand
no one will know the true value of your offering, culture, or mission.
Bill Kenney • Conquer Your Rebrand
What happens if you continue to stick with what you have? What will you be missing?