Conquer Your Rebrand

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.

Your organization is adopting a new name. A big culture shift is underway.

You’ll want to understand the rationale behind an agency’s work as you progress through your rebrand. This helps you confidently roll it out to your team and make educated decisions as you continue beyond the rebrand launch.

the Nike brand is also rooted and expressed in the social positions they take, like promoting inclusion

Imagine a Disney World employee speaking in a snarky, unempathetic voice or Apple using a childish font on a random page

no one will know the true value of your offering, culture, or mission.

We provide better services than others because we hire the right people. The right people are attracted to our company because they witness our brand and understand what we are all about.

stuck in a tiring game of whack-a-mole. Decisions become reactive and lack direction. What should be energizing becomes exhausting.

Why are you reading this book? Why now? I suspect your organization has outgrown its current brand to the point where it no longer serves you.