Conquer Your Rebrand

What are the deliverables and when will you get them? Are there key milestones you should know about and prepare for? How should you involve larger stakeholders into the process without wrecking the timeline?

Either way, ask for transparency about it.

Consistency builds loyalty, recognition, and trust;

The project manager will still be there, but they will act more like a shepherd than a messenger.

At the root of any successful rebrand is a proven process. This cannot be overstated.

Yes, they should be able to clearly describe the team you will be working with, but it is not critical that you meet that team

We were making awesome shoes for clients, but our own footwear needed some help.

we leaned into a number of highly valuable aspects of our organization as we iterated toward the future.

Companies place their “what” (product, marketing efforts, etc.) ahead of their “why” (brand).