Compound Content
visualizevalue.com
Compound Content
traffic segments can have radically different behavior and conversion potential.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The ability to track, measure and refine your online marketing campaigns as they unfold is a huge boon, but it can’t help to guide your investment decisions before you have anything to measure.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
The ultimate purpose of the “Data Content Loops + SEO” strategy of Barton’s companies is to own the demand side of an industry. Expedia wants to be the first place you go when you travel. Glassdoor wants to be the destination when you’re thinking about companies to work for. And Zillow wants to be the place you go to look at real estate.
kwokchain.com • Making Uncommon Knowledge Common
category pages are important to understand and optimize, because they are often used by visitors as a way of funneling and browsing the contents of a website.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
achieving good search engine performance requires strategically leveraging three key areas—links, content, and promotion. Each of these areas works together to create a successful SEO strategy.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
The front end of the internet is content. Every single person should have a foundational understanding of content because it is a microcosm of life itself. Content is composed of writing, speaking, and visuals that distribute a valuable message.
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
As we discussed in Chapter 3, automation has changed all of this. We should no longer assume that bottom-funnel search terms are more valuable than top of funnel search terms. However, this traditional approach is still useful for many accounts.