Compound Content

When a marketer gets a pot of money for search engine marketing (SEM), they immediately collect the keywords and key phrases that are most closely associated with the company and bid on them. As a result, marketers expend their SEM budgets trying to show up first in a sponsored listing for their own brand terms.

key to effective SEO is knowing what people looking for your products, services or information are typing into that little box on the search engine home page. Known as keywords or keyword phrases (which consist of two, three or more keywords), these form the foundation of your SEO efforts. Find the optimum keywords, follow a few basic SEO guideline

achieving good search engine performance requires strategically leveraging three key areas—links, content, and promotion. Each of these areas works together to create a successful SEO strategy.